Large Retail Shop

The complete range for large facilities with the right conditions, i.e. around 55 m2 or more Retail Shop area. All product groups are displayed and stocked in the shop.

  • Consumables – basic range and plus range
  • Vehicle Related Parts (VRP) – basic range and plus range
  • Accessories – styling products and accessories supplemented with the plus range
  • Scania Lifestyle products supplemented with the plus range

A computer with Scania WebShop should be available as a complement in the Scania Retail Shop.

ASSORTMENT
10% Parts
25% VRP
30% Accessories
35% Branding products

Please note that this there can be variables depending on market and the local target group.

Need vs want

The need range

Make the customer feel safe on his or her primary errand. Service is the main product and should be easy to locate from the entrance. After that, consumables and fast-moving refill products. A campaign area on the way to the service desk creates opportunities for presenting attractive offers in the shop.

Need Examples

  • Service, getting the vehicle back on the road
  • Spare parts
  • Vehicle Related Parts (VRP)
  • Consumables
The want range

In zones where the customer has more time.

  • A comfortable waiting area with good coffee further back in the shop
  • If possible, access to restroom and toilets
  • The Want range is displayed around and on the way to this area
  • If the facility has a restaurant, it should be clearly signposted in this area

Want Examples

  • Accessories/styling products
  • Clothes and gift items