Gondola end

PLACEMENT

Placement in customer route: primarily wall exposure next to/between consumables gondola and Driver’s Corner.

RANGE EXAMPLES

• Lighting range such as extra lights, Xenon lights, work lighting, fog lights
• Safety range such as warning cones, fuel-theft protector, parking lights
• Work tools such as work gloves, high-visibility vests

MERCHANDISING TIPS

• Price-marked and simple for mechanical shopping
• Always have one product out of its packaging for customers to look, touch and feel
• Important to point out any product benefits
• If possible, small products at the top, heavy ones at the bottom

IMPORTANT

• Inspiring signage to remind of product range
• Range weighting to specific target group