Truck gear section - Women

PLACEMENT

Want zone. Primarily wall exposure next to/between consumables gondola and Driver’s Corner

RANGE EXAMPLES

• Womens t-shirts
• Womens jackets & vests
• Womens sweaters
• Caps or hats
• Watches
• Belts
• Bags

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MERCHANDISING TIPS

• If a product isn't selling - try moving it to a different spot.
• Remove clothes and branding products from plastic.
  
• Fill bags etc with material to make them bulky.
  
• When displaying items in gift boxes (watches, sunglasses, key rings etc) – always keep at least one box open so that the customer can see the product.
  
• Try to always have one product of each size available on the shelf in your shop
  
• Make sure the shelves are frequently cleaned and look tidy.
  
• Volume sells! Make sure to fill upp the shelves.
  
• Spotlights are good for making the products “pop” and stand out.