Gondola

PLACEMENT

Placement in customer route: Need zone close to the service desk, separated from Scania-branded products.

RANGE EXAMPLES

• Wiper blades
• Scania oil
• Scania Coolant
• Mugs and Thermo mugs
• Lighting trailers
• Load securement
• Chemicals
• Gloves

MERCHANDISING TIPS

• Fast-moving products at ‘easy grab’ height
• If possible, colour co-ordinate from light to dark
• Short side as a campaign area or to highlight a specific product
• Scania branded parts shall be kept apart from other foreign branded products (e.g VRP)