Medium Retail Shop

The plus range is available in the majority of our workshops, and uses a Retail Shop area of about 35-55 m2. This is a broad range with all product groups displayed and stocked at the shop.

  • Consumables
  • Vehicle Related Parts (VRP)
  • Accessories such as lighting, battery chargers, floor mats.
  • Scania Lifestyle products. A small selection of Scania Truck Gear and popular children’s products from the Scania Selection.

A selection of the range is displayed in the shop, but not stocked at the shop. Product catalogues are shown along-side the display.

A computer with Scania webshop should be available as a complement in the Scania Retail Shop.

15% Parts
30% VRP
20% Accessories
35% Branding products

Please note that this there can be variables depending on market and the local target group.

Need vs want

The need range

Make the customer feel safe on his or her primary errand. Service is the main product and should be easy to locate from the entrance. After that, consumables and fast-moving refill products. A campaign area on the way to the service desk creates opportunities for presenting attractive offers in the shop.

Need Examples

  • Service, getting the vehicle back on the road
  • Spare parts
  • Vehicle Related Parts (VRP)
  • Consumables
The want range

In zones where the customer has more time.

  • A comfortable waiting area with good coffee further back in the shop
  • If possible, access to restroom and toilets
  • The Want range is displayed around and on the way to this area
  • If the facility has a restaurant, it should be clearly signposted in this area

Want Examples

  • Accessories/styling products
  • Clothes and gift items