Scania vehicle accessories

PLACEMENT

Placement in customer route: primarily wall exposure next to/between consumables gondola and Driver’s Corner. Wall panel with fixtures and fittings.

RANGE EXAMPLES

• External styling e.g. air horns, stickers and striping
• Wheel equipment e.g. hubcaps, wheel rims and nut caps
• Seat covers
• Mats
• Snow brush and ice scraper
• Warning lamps
• Hand held lamps
• Kitchen equipment
• Safety clothing
• Fuel related equipment
• Mud flaps
• Snow chains

MERCHANDISING TIPS

• Put out image-building products in the best space in ‘easy grab’
  and eye height
  
• Always have one product out of its packaging for customers to look, touch and feel
  
• Inspire ‘pimp my trailer’ or valuable character enhancements
• Important to point out any product benefits
• If possible, small products at the top, heavy ones at the bottom